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News
Posted by Yaki-Jones 19 days ago

A nail product supplier cancels its application to trademark 'Borahae'

AKP STAFF

A Korean nail product supplier that has filed to trademark the phrase 'Borahae' by BTS's V, canceled its application. 

On May 31st at 10:55 AM KST, LaLaLee's issued an official statement on its official website notifying its cancellation of trademark application. In the statement, it said, "We apologize for causing worries to many BTS fans by applying for a trademark on the phrase 'Borahae' back in September 2020." 

The statement concluded, "We have decided to relinquish the trademark filing for K-pop's development and will follow the steps to cancel as soon as possible. We wish BTS the best in its future endeavors for K-pop as a fellow Korean." 

Previously, the company came under fire for filing a trademark for its product under the term 'Borahae'.

  1. BTS
19 20,414 Share 88% Upvoted

22

Maha26
Maha262,370 pts 19 days ago 0
19 days ago

They wouldn't be able to use it anyway because BTS has already used it so many times..let's not forget the McDonald's deal.

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20

gypsy_jaeger
gypsy_jaeger5,243 pts 19 days ago 0
19 days ago

At least they know what's good for them. That phrase was coined by Taehyung and has been repeatedly used since 2016 by BTS and ARMYs. There is no way they can claim that "Borahae" is rightfully theirs.

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