NCT DREAM has successfully concluded its promotional pop-up store events in China held to celebrate the release of their sixth mini-album, 'Beat It Up'. Organized in collaboration with the Chinese music platform QQ Music, the pop-up stores were held sequentially through November and December at eight large shopping malls across seven major cities, including Beijing, Shanghai, Guangzhou, Chengdu, Nanchang, Shenzhen, and Chongqing. According to SM Entertainment, a total of 170,000 people visited the locations, demonstrating the group's significant local popularity and influence. On December 27, members of NCT DREAM made a surprise visit to the Jiangqiao Wanda Plaza pop-up in Shanghai. The appearance drew a large crowd of local fans, and the group engaged in active communication through photo sessions and greetings, garnering an enthusiastic response.
In addition to their activities in China, NCT DREAM also participated in major South Korean year-end music festivals, including the 2025 KBS Global Festival on December 19, the 2025 SBS Gayo Daejeon on December 25, and the 2025 MBC Gayo Daejejeon on December 31. During these broadcasts, they performed tracks released over the past year, such as 'BTTF' (Back To The Future), 'CHILLER', and the title track 'Beat It Up', concluding the festivals with stable live vocals and strong stage presence. The group presented unique concepts for each festival, including a noir-themed performance with military uniforms at KBS, a high-difficulty barbed wire performance at SBS, and a boxing-themed concept at MBC. These varied productions and high-quality performances were noted for elevating the atmosphere of the events.
Following their year-end activities, NCT DREAM is scheduled to continue their international schedule in Japan. The group will hold their solo concert, 'THE DREAM SHOW 4 : DREAM THE FUTURE' in JAPAN, at the Osaka-jo Hall in Osaka from January 8 to 10, 2026. This upcoming concert series is expected to further extend the momentum of their successful promotional activities in both China and South Korea.
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