From December 30 through January 30, the Korea Institute of Corporate Reputation analyzed big data of currently promoting, individual K-Pop idols to determine their brand value rankings.
The Institute analyzed big data of 1,453 K-Pop idols in areas including consumer participation, media activity, community activity, communication, and more. From 1st through 10th place are, in order: BTS's Jimin, BLACKPINK's Jennie, BTS's V, BTS's Jungkook, BTS's Jin, BTS's SUGA, Kang Daniel, TVXQ's Yunho, ASTRO's Cha Eun Woo, and BTS's RM.
Among the top 3 individual K-Pop idols in terms of brand value this month, 1st place idol BTS's Jimin earned a total of 8,016,940 points. 2nd place idol BLACKPINK's Jennie followed closely behind with a total of 7,782,727 points, while 3rd place BTS's V earned a total of 7,055,289 points.
Check out the Institute's full analysis results, below!