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Posted by beansss AKP STAFF Thursday, June 11, 2020

SM Entertainment forms partnership with Seoul Philharmonic Orchestra in preparation of new sub-label 'SM Classics'

AKP STAFF

Back on June 10, SM Entertainment's president Lee Sung Soo and Seoul Philharmonic Orchestra's president Kang Eun Kyung attended a commemorative event to announce their strategic, cross-genre partnership.

SM Entertainment and the Seoul Philharmonic Orchestra will be working together to found further unique collaborations between K-Pop and K-Classic music, also pursuing innovative cross-genre contents for the advancement of K-Culture worldwide. In light of this recent strategic partnership, SM Entertainment's 'SM Station' will be working with the Seoul Philharmonic Orchestra for a special classic project this July, featuring an orchestral arrangement of a beloved SM artist song. 

Additionally, SM Entertainment revealed their intentions to create a new sub-label soon, 'SM Classics', dedicated to K-Classic music and artists. 

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PinKookiE681 pts Friday, June 12, 2020 0
Friday, June 12, 2020

As much as one can hate SM, you can't deny the fact they are always coming up with innovations some of them fail but they keep trying. I'm looking forward to this.

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yutakunnn262 pts Thursday, June 11, 2020 0
Thursday, June 11, 2020

their SM orchestra performance in sbs gayo 2011 was lit. it was my fav collaboration stage ever

but they have lost music genius Henry, flexible queen Victoria, kungfu panda Tao, flute princess Tiffany, and pianist Seohyun now. we can't have that same performance again now.

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