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Posted by sl278293 pts Tuesday, May 12, 2020

Drama 'The King' under criticism for excessive product placement

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SBS drama 'The King' is facing criticism for excessive product placement. 

A recent news report criticized the drama for its obvious product placement throughout the episodes. Other points of criticism are pointed to the director for the unnatural integration of the products, and the ridiculous plot stories included to account for the product appearing in the drama. One particular scene shows Lee Min Ho talking about a coffee product, saying: "The first taste is rich and the end taste is clean. They sell stuff like this in Korea's markets?" The article continues to criticize the unnecessary inclusion of the products, saying that the actors looked awkward trying to incorporate unrealistic scenarios to advertise the products. 

Other scenes blatantly advertise products such as fried kimchi, futuristic face masks, lip gloss, and boba in an awkward manner. Kim Go Eun is seen putting on a lipstick that she is a brand model for in reality. The criticism extends to the scenes for blatantly advertising the good points of each product.

Netizens are saying: 

"Since the drama sucks, they're just trying to earn as much as they can through product placements."

"They made a drama in order to sneak in ads."

"LOL, why is there a placement for fried kimchi in here?"


What do you think? 

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kemie-ah74 pts Tuesday, May 12, 2020 0
Tuesday, May 12, 2020

lol they could have tried to be a little subtle xx

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mamamooqueens56 pts Tuesday, May 12, 2020 6
Tuesday, May 12, 2020

Am i the only one who likes the drama and doesn't care about the acting? Like, Im Okay with the slow romance it makes it better, the seene that most people think don't matter, i like, it adds to the story line and personally i don't care about the romance, i like the plot of the story. A lot of people think the whole drama is focused on the romance but its not its about the two diffrent worlds and the past with the traitor Lee Lim,

But also if you don't like the show then don't watch it it's not that hard, there's plenty of other shows to watch, maybe they need to promote things, I'm not really bothered by it. But if you just going to critizes the whole show then don't watch it. Let them be. Keep your opinions to your if its not nice. Posts like these just get really annoying

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