Jungkook's brand power showed its complete power when he made the modern hanbok a full blown trend. From celebs to the general publiceveryone was purchasing the modern hanbok. The brand also thanked Jungkook for impacting and increasing their sales by a tenfold thus leading to it being sold out on official sites. Now thanks to Jungkook the brand for the first time ever is selling the modern hanbok offline at the main Lotte Department store. Jungkook has positively helped increase sales and boost many startup brands and his brand power is recognized by media and fans alike.