Jungkook's brand power showed its complete power when he made the modern hanbok a full blown trend. From celebs to the general publiceveryone was purchasing the modern hanbok. The brand also thanked Jungkook for impacting and increasing their sales by a tenfold thus leading to it being sold out on official sites. Now thanks to Jungkook the brand for the first time ever is selling the modern hanbok offline at the main Lotte Department store. Jungkook has positively helped increase sales and boost many startup brands and his brand power is recognized by media and fans alike.
This K-Army went to Lotte Department Store, Busan Main Branch today to see “Jijangsa” outlet. A staff working there is the one who had packed & dispatched #Jungkook’s orders. It’s said he ordered several times, initially 2 pieces each for all colors of round-neck design & then + pic.twitter.com/RUQuIy4KFn
— Jungkook Times✨ (@JungkookTimes2) November 15, 2019
The Modern Hanbok that Jungkook wore started selling at the Busan Lotte Department Store! Zijangsa, the company, also launched a purple Hanbok especially for ARMYs. 💜
— K-Charts and Translations (@charts_k) November 15, 2019
They even feature a pic of JK there & on the Lotte Website. 😆@BTS_twt https://t.co/JSYzEdGAKH pic.twitter.com/EWh6SUdzKx
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Does Jungkook get the royalty ??? LOtte should pay him for popularizing their product
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