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Posted by hikarucuriosity283 pts Wednesday, September 4, 2019

The LeJINdary Saga of RJ, King of BT21: From Sold Out Merchandise to Worldwide Famous

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BTS member, and Worldwide Handsome, Kim Seokjin has an impressive list of achievements that he’s cultivated on his own. He has been highly praised for his vocals on the group’s popular ‘Fake Love’ track by the Korean Music Award (KMA) committee, and he has also been granted the nickname ‘Silver Voice’ by the Recording Academy (Grammy) panel for his magnificent vocal abilities. His latest self-composed song, Tonight has broken several records like topping the SoundCloud charts, becoming the most commented song on SoundCloud within the first 24 hours,being the fastest song to reach a million streams within the first 30 minutes of release, and even being on local radio charts around the world. The song was even used in Korea’s MBC channel animal show No Matter How Long I Look at You, You’re Beautiful. Jin himself has said the song is in honor of his pets who have passed away, only making sense that the song would be used in a show about animals as well! And of course, who could forget his titles given to him by panels of professionals in regards to his almost perfect looks, being named the World’s Most Sculpted Face and No.1 Golden Ratio Face as well. Perhaps maybe even science is trying to tell us all that Jin really is the most handsome man on earth?

photo from BTS+ Vlive


Adding to his list of achievements is the popularity of his own creation, RJ the kind alpaca. RJ is a character from the BT21 Collection of Line Friends, a South Korean character line. RJ was designed and named by Jin himself, from the physical appearance to the backstory. Jin’s character was designed based off an alpaca, having such features as a white, fluffy coat, a sweet face, a kind personality, and a signature red bandana tied around his neck. With such a soft personality and appearance, it’s no wonder why RJ has been getting attention from the media and public. RJ the kind alpaca has had his several moments under the limelight, just like his father, Jin. RJ has made several appearances in Korean dramas and shows, has had his merch being used by other celebrities around the world, has gone viral online, and even had his merchandise sell out! RJ certainly possesses charms that can melt not only ARMY’s hearts, but also the hearts of people around the world, just like his papa Jin! RJ can pretty much be known as the BT21 King!


Still need some convincing? Well, let’s lay out some examples of RJ’s work...


1. RJ is the King of sales! RJ merchandise have always sold out first worldwide (Korea, Japan, USA, Hong Kong, Taiwan, Manila, Malaysia and many more). 

RJ has shown his popularity as a BT21 character amongst fans and the public. To be able to buy RJ merch has become a mission for many. Many items like plushies, cushions, stationery, and more have become difficult to obtain due to RJ’s high demand. Do not even get us started on limited edition items! RJ’s limited edition items sell faster than hotcakes, making it a fight against time for many fans who want to purchase his merch! Many often find themselves disappointed yet proud to know their favorite BT21 character is selling out fast like BTS concert tickets!

from: @onlyfor_seokjin @SeokjinNewstand @littleuphoria @epiphanq @780613
from: @KSJwings_
from: @JJINTRUE_1204 @SeokjinNewstand
from:@KitsuPlum
from: @Bloomin_1204 @seokjingersnap
from: @SeokjinNewstand @DdaengLife @kooksjin @SamlovesSeokjin
from: @seokjinoppa @seokjinbaobao @syoun1verse @leJINdary_bbil
from: @bts_belleeeee @helloksjin @beyondsjin @JMLOVEMODE
from: @matchaksj @iamyoursJIN @choi_bts2
from: @jinguardian @MissSeokjinnie @SeokjinNewstand @JaG_5_7 @FairyJoon101
from: @onlyvote18 @lovely_jk_97 @JMLOVEMODE @JJ_Royce_
from: @JJOTORI @5nltoday @armimonie
from: @atticawenny @kooksjin @60cmSeokjin @taeharus @MIrotiCDROP @DorisBlue1210
from: @jinwisy @btsjingal @CynthiaMLaureta
from: @moresugakookies @AgustDjinnie @stahrwars @Jintensionally @epiphanyjmw @kimseokjinid_ @peachywishy
from: @amiraxxii @babyyoonx @adorjin @JiminSoftHugs @jinne0419

2. RJ has had cameos in K-dramas! The first among BT21 characters to achieve this

Fans were surprised and excited to notice that RJ had made a cameo in Netflix's K-drama, "My First First Love". But this isn’t the only time kind RJ has made an acting cameo! Another drama where you can anticipate RJ’s appearance is "In Seoul" (Playlist x Vlive). RJ is the first among the BT21 characters to make a cameo appearance in K-dramas, and he still continues to grace audience in more shows.

from: @jintervention @SeokjinNewstand @seokjinyeogiya @BTSJinVocalKing




RJ also got a shout out from Netflix 

3. RJ has had his fair shares of Iconic Moments 

If you still don’t think that’s impressive for a little alpaca from the mountains of Machu Picchu, then we’ll list out more of his iconic moments!

  • While attending the Billboard Music Awards in 2019, Jin decided to bring along a guest! Can you guess who? His son RJ! This memorable moment was written down in an article by Teen Vogue from writer P. Claire Dodson. The article mentions fan reactions to the moment.

from "Every Iconic BTS Moment You Missed During Billboard Music Awards 2019" by P.Claire Dodson for Teen Vogue

  • Even TIME Magazine noticed Jin’s guest at the Billboard Music Awards. Writer, Raisa Bruner, wrote an article for the magazine and made sure to include the red carpet moment of father and son!

from: @JinCrave

  • When BTS performed on GMA in New York, RJ had once again let his popularity be known. During the concert, a fan had lifted up their RJ plush doll and prompted the crowd to all start chanting RJ’s name! The video of this moment has garnered over 885k views alone!

from: @SeokjinNewstand

  • Once again, this is not the only viral video RJ has. Another video that was circulating twitter not too long ago portrayed an RJ mascot jumping and dancing around playfully with joy! No better representation of the true personality of this kind alpaca. Many were raving about the video and how cute it was. The video became another memorable moment of RJ, taken by a fan who was attending

from: @SeokjinNewstand

  • BONUS: Mr Sandman RJ version that melts everyones hearts


4. RJ has made appearances with celebrities and famous people around the world

Jung Yumi, actress (Train to Busan)

View this post on Instagram

공블리고마워요💙

A post shared by @ _jungyumi on

Seohyun (SNSD, actress)

credit @juhyun0608

GOT7 Jinyoung 

Luke Thompson, Japan Rugby player

Ghea Indrawari, famous Indonesian singer

She even wore Reebook RJ shoes in one of her TV show

Natascha Aisawan, famous teen model from Thailand

View this post on Instagram

วันนี้พัสดุมาส่งเบาๆสามห่อ เเม่ถามยังส่งมาไม่หมดอีกเหรอ ของที่สั่งๆไป เพราะแม่สั่งให้หยุดสั่งต้องนานแล้ว เธอตอบว่ายังเลยเเม่ยังมาไม่ครบ ยังมาไม่ครบหรือเเอบเเอบสั่งไหม่? ถามตลอดก็คำตอบเดิมๆ ยางงงเลยเเม่ (มีคลิปตอนเปิดของลงที่ยูทูปนะจ๊ะ)

A post shared by 🇩🇪𝒩𝒶𝓉𝒶𝓈𝒸𝒽𝒶 🇹🇭นาทัชชา (@natascha_thai_germany) on

Park Chanmin, SBS Anchorman 

credit @780613

The Dragon Prince, a Netflix series by the head writer and director of Avatar: the Last Airbender posted a photo of Bait plushie with RJ keychain via the show's official twitter 


Mutya Orquia, famous teen actress from Philippines

View this post on Instagram

Yieeee!!!!! Rj!!!!! #bt21 #rjbt21jin #bt21rj #bts

A post shared by Mutya Orquia (@iammutya_orquia) on

She also confessed her crush on BTS Jin in a TV show recently


BTS member, Kim Seokjin, is simply remarkable. He had started a simple design when imagining RJ and had grown to love his character so much that he shows him off and brings him along. And while the actions and Jin’s affections for RJ are cute and eye catching, it’s also a very strategic selling and business point. Jin designed a cute character who many can’t help but love, even himself. Add to that, the fact that Jin carries the little one around with him, along with promoting his merchandise, also makes people realize how cute this little alpaca is! Not only are fans and the public taken by this cute character, even BigHit (BTS’s management company) staff has been seen with this little white cloud’s merchandise. There is no doubt that Jin is passionate and proud of his creation, his “son,” RJ. But can you blame him? Really is there anyone that can resist the cute and precious alpaca RJ (aka) King of BT21? Yea, didn’t think so!

Photo by @jin_incommon




  1. BTS
  2. Jin
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Kirsty_Louise7,769 pts Wednesday, September 4, 2019 0
Wednesday, September 4, 2019

My friend absolutely loves Jin, so of course she absolutely loves RJ too. I wanted to get her RJ products for Christmas last year and it took me months to track stuff down. I'm telling you, it was less stressful buying BTS tickets than an RJ cushion.

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seokjane04168 pts Wednesday, September 4, 2019 0
Wednesday, September 4, 2019

Best duo ever.. JIN and RJ!! 😘😘😘💜💜💜


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Sulli, Hara
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