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Posted by beansss AKP STAFF Wednesday, July 24, 2019

BTS end their 5-year relationship with 'PUMA' and choose 'FILA' as their next sportswear brand

AKP STAFF

According to industry reports on July 25, BTS recently signed on as the official endorsement models of sportswear brand 'FILA'!

One industry insider revealed, "At the news that BTS will not be renewing their contracts with the sportswear brand which they worked with for the past 5-years, ['FILA'] stepped up and play every single one of their best networking cards available in order to obtain the endorsement deal. Word is that the group signed with jaw-dropping conditions and treatment promised, as deserving of top global stars." Advertisement industry experts expect that the contract fee to sign BTS as models in the field ranges from 3-5 billion KRW (~ 2.5-4.2 million USD).

IT looks like BTS have decided to end their 5-year relationship with beloved sportswear brand 'PUMA' this year, in order to pursue new opportunities. Get ready ARMYs, because "The biggest boy band in the world" BTS will be endorsing 'FILA' from now on! 

  1. BTS
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17

Tsukiko75564 pts Wednesday, July 24, 2019 0
Wednesday, July 24, 2019

TBH i like FILA more then PUMA anyways so im happy that BTS are being endorsed by FILA. this really goes to show how popular BTS is in this world that as soon as they end an endorsement another one by another brand is offered

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11

sahithyaaj105 pts Wednesday, July 24, 2019 0
Wednesday, July 24, 2019

OHHH SHOOOOT!! Thyese guys can outsell single products nevertheess another new brand added to the list. Have fun Fila.... legit. You guys are gonna get slammed for good :)!!! Lowkey I still love Puma tho but it's always nice to choose new things, especially since they've been associated with Puma, nearly just after debut. 😇 No matter what... happy rest period our boys!!!! Get healthy!

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