If you live in Seoul or plan on visiting this month, be ready to embrace its dazzling aura. And

even if your footsteps do not carry you there in person, its glow may still reach you - and that

is because the month of June brings several reasons to celebrate. One of them is certainly

the birthdays of renowned Korean artists.

Fans have a sharp eye on opportunities and sometimes their success is quite impressive,

matching that of their idols. Indeed the power of love fans have for their favorite artist is a

strong force; one that dazzles in its unique way. Combine it with the easy access to working

online to achieve goals, and there you go… It succeeds in connecting minds and hearts in

ways never seen before.

And that is exactly the case of Henecia, the Korean singer / composer / actor Kim Hyun

Joong’s fanbase from across the world. Among other projects, this year Henecia chose to

express their appreciation and support by entering a Happy Birthday Event hosted by a

dedicated South Korean online platform. Henecia accomplished their target with an

astounding percentage of 2100%. This makes it the highest accomplished rate to date,

according to records available on the platform.

Henecia had wished for its brilliant June, under a rainbow of open possibilities, inspired by
the project concept and strengthened by its own unique diversity. Some Henecia contributed
individually, others coordinated actions with their local group, and they all showed the zeal in
keeping each other informed and motivated throughout the process. Experienced users on
the platform made sure new volunteers were able to join the project at any moment without
any glitch. Therefore, Henecia’s achievement demonstrated wit and grit, in a display of
cohesion and engagement, providing the pure energy of celebration.

How does this relate to others?

First, it tells a story of true love, ‘giving and receiving’ as well as of unity, which define
nothing but the celebration of life. Whilst Henecia members come from quite different cultural
backgrounds, each of the inhabited continents being represented, they acknowledge what
connects them and build upon that. They share ideas and implement those into reality. On a
lighter note, some are very keen on a sound appetite for food and quite often there are
references of a virtual ‘Henecia Eats’ in their daily conversations on food and recipes. Perhaps their tastes and skills can only be challenged by Kim Hyun Joong himself, if the
recent videos on his YouTube channel are any indication to that.

Secondly, what Henecia has achieved with the Birthday Event will be reflected in promotion
all over Seoul, during this glorious month of June - as starry signs and displays on subway
stations, cinema theatre, tourist buses. Echoes of love will reach from faraway Henecia
lands, if you will keep your eyes, ears and heart open, in the anticipation of Kim Hyun
Joong’s World Tour scheduled for the second half of 2019.

Kim Hyun Joong is an artist with an active presence for over 14 years in the entertainment

industry, and a global fanbase that has grown in response to his incredible works as an
actor, singer, composer, producer, and an advocate of social causes. His fanbase name was
established in 2011 and it is a combination of the first letter of his name and ‘benecia’, Latin
word for “blessed”.

Kim Hyun Joong released the full-length ‘New Way’ album in February 2019, followed by the
New Way South Korea Tour which attracted both local and international fans. A new album
is currently being finalized.

A PR Ambassador for Paradise City, South Korea, Kim Hyun Joong will host a fan meeting
on June 16th in Seoul. But the bedazzling of June begins for his fans with the birthday
celebration on June 6th.

Happy Anniversary with endless bright skies ahead, Kim Hyun Joong!