On March 29, Kakao M - which holds ownership of music agencies Fave Entertainment and Plan A Entertainment - announced the official name of the new company resulting in Fave and Plan A's merger. 

Kakao M stated, "Starting this April 1, Plan A Entertainment and Fave Entertainment will start anew as a new agency named Play M Entertainment." 

Play M Entertainment will be home to artists such as Huh Gak, A Pink, VICTON, 1THE9 members Jeon Do Yeom, Jung Jin Sung, and Lee Seung Hwan, and more. The new agency's name also follows the official slogan, "The playground for music and you", vowing to create effective communication between their artists and fans.