Upvote if you think more people should see this post!

33

8

News
Posted by danisurst AKP STAFF Thursday, December 13, 2018

Red Velvet's Irene selected as Chamisul Soju's latest brand model

Red Velvet's Irene has been chosen to be the official brand face for Chamisul Soju, marking the first time the company has changed their endorsement model in five years. The previous model for the brand was beloved solo artist IU.

Hite Jinro, the beverage company behind Chamisul, announced the new model and advertising campaign on December 14.


According to Hite Jinro marketing director Oh Sung Taek, Irene was chosen due to her high performance in brand reputation surveys, which they feel will make it easier for them to connect with younger generations.

  1. Red Velvet
  2. Irene
2 9,505 Share 80% Upvoted

0

imthatxx Friday, December 14, 2018 1
Friday, December 14, 2018

WHAT!? NO MORE IU?!

Share

0

jokbal_is_yum Friday, December 14, 2018 0
Friday, December 14, 2018

Yup.

It would appear that (while she probably did enjoy the nice cushy side income and added exposure) she decided to let the contract expire and say thanks but buh-byeee.

Looks like I'll be buying more Chamisul in the future.
^___^

Share
WayV
8 hours ago   15   3,986
6 hours ago   3   582
Lisa
1 day ago   22   3,719

allkpop in your Inbox