IU’s ‘Palette’ music video has reached 100 million views on YouTube.

IU, who debuted in 2008, reached her first 100 million views on YouTube. IU’s title song ’Palette’ was the song that won her the 2017 Melon Music Award’s ‘Album of the Year’ and the 2018  Golden Disk Award’s ‘Digital Music Award’.

Kakao M revealed, “Although IU doesn’t have many overseas activities, she is surprised to receive so much love from international fans. She is thinking of this as a 10th year anniversary gift.”