SBS representatives have expressed their frustration toward another Korean variety program blatantly being copied in China, without any permission or discussion to purchase concept copyrights.
This time, it was noted that China's Hunan TV blatantly copied SBS's 'My Ugly Duckling', with a new Chinese reality show titled 'My Little One'. The Chinese show premiered on Hunan TV back on July 7, consisting of stars' mothers appearing as panelists on the show to watch their unmarried children's lives.
An SBS rep told news outlets, "There was absolutely no sort of copyright purchasing or format exchange [between SBS and Hunan TV]. It seems they copied our program illegally. We will attempt to look into lawful actions, but it will likely be very difficult to crackdown on."