Last summer, the hyung line of Wanna One including Kang Daniel, Hwang Min Hyun, Kim Jae Hwan, Yoon Ji Sung, Ong Sung Woo, and Ha Sung Woon promoted as the models for 'Hite'. This time, Kang Daniel has landed a solo endorsement deal.
On March 30, Hite Jinro announced that they're kicking off a new campaign for 2018 with Kang Daniel.
Hite Jinro stated, "Kang Daniel has been selected the new model as he fits well with the young, sophisticated image desired by 'Hite Extra Cold', and is capable of expanding communication with diverse age ranges."
Various 'Hite Extra Cold' beer CFs and ads featuring Kang Daniel will be coming throughout the year.