On March 7, Lotte Confectionery announced that IU is the new model for their popular snack product. The singer is said be a huge fan of 'Mong Shell' and enjoys the soft, creamy cakes when she craves sweets. 

Lotte Confectionery will be releasing various ads and CFs starring their new model. IU is also planning to sing "Mong Shell Song" for the sweet treats. 

Stay tuned for more of IU x 'Mong Shell'.