On March 7, Lotte�Confectionery announced that IU is the new model for their popular snack product.�The singer is said be a huge fan of 'Mong Shell' and enjoys the soft, creamy cakes when she craves sweets.�

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Lotte Confectionery will be releasing various ads and CFs starring their new model. IU is also planning to sing "Mong Shell Song" for the sweet treats.�

Stay tuned for more of IU x 'Mong Shell'.