According to Xports News, Shannon's new MV failed to pass the evaluation due to scenes of nudity, tattooing, and smoking.
In response to the issue, MBK Entertainment stated, "Tattooing and smoking scenes briefly appear as well as a scene with a bit of nudity. In order to keep the concept we initially intended, we do not plan to edit the MV. The MV will be revealed online via YouTube and other platforms instead of on the broadcast."
On June 26, Shannon unveiled the MV highlight. The full release of ''Love Don't Hurt'' featuring f(x)'s Amber is coming on the 27th.