Girls' Generation's Tiffany has been dropped by IPKN�after 3 years as the face of the cosmetics brand.

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On August 17, IPKN revealed the image below, letting viewers know another endorsement model would soon be taking Tiffany's place. Many are assuming the Girls' Generation member was forced to step down from the position following her recent controversy involving a�Japanese flag emoticon and the Rising Sun flag on the National Liberation Day of Korea.

However, the brand has officially spoken up about the matter, telling media, "The change in endorsement model is not due to Tiffany's situation. Her contract expired, and we selected a new model a month ago. Filming with the new model started last month. The change and controversy's timing is coincidental."