IU uses an interesting tactic in her latest CF as she serenades her young adult viewers into drinking Hite Jinro's 'Chamisul' soju at the end of the week.
In the CF shown above, IU appeals to the college crowd, saying that after a week of studying and part-time work, the reward is some refreshing soju with friends. She ends the CF with a cute, "Col~," which is Korean slang for, "Okay."
Check out the CF! Wouldn't you like a drink with the ever down-to-earth and cute IU?
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