In the released video for the campaign, the actor is beaming with holiday cheer as he puts on the finishing touches to the bakery's special holiday cakes. With various Christmas carols playing in the background, Kim Soo Hyun encourages onlookers to participate in the campaign for the upcoming holiday.�

In order to participate in the campaign, one needs to listen and share 'Tous les Jours' carol songs and the bakery will donate a cake to kids in need.�