Lee Seung Gi is ideal husband material as the new endorsement model for rice cooker brand 'CUCKOO'

Lee Seung Gi has become the next handsome model following Won Bin for rice cooker brand 'CUCKOO'!

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The brand also released still cuts from Lee Seung Gi's upcoming CF which show him being ideal husband material as he cooks rice for the one he loves. A jingle is also in the works for the brand using Lee Seung Gi's "Will You Marry Me?" and featuring the singer-turned-actor singing, "I want to cuckoo with you everyday", to customers.

The brand's marketing representative commented, "Lee Seung Gi's smart and clean-cut image will help build trust among customers for 'CUCKOO's rice cookers as well as household products. Especially this 'Full Stainless 2.0' CF features Lee Seung Gi's considerate and gentle charms as he cooks rice for the one he loves so we anticipate that it will receive a lot of love."

Check back in on the 14th for Lee Seung Gi's CF!