In the cut throat competition of today's idol market, good looks and talents just aren't enough to get you far anymore. A successful idol group requires a successful team of staff backing them to give them that extra push to really shine, which is no secret to any longtime K-Pop fan.
Pledis Entertainment's NU'EST has been selected as one prime example of such a case, as they're now regarded as a group that houses everything from powerful performance styles to vocal talents, and now, even clever marketing tactics, to really capture and secure the hearts of fans.
Even before their debut, their company launched buses and TV ads promoting their debut, as well as holding several fan signings to get to know fans on a closer level. They also made sure to include fans that live out far in the suburbs by actively attending movie events and releasing 'Pledis Boys' magazines to update everyone on their progress.
A representative of Pledis expressed, "NU'EST finds it important to converse directly with their fans. Such methods are a way for them to realize how precious their fans really are. We'll continue to work to bring them closer to their fans with various events."
Source + Photos: BNT News via Naver
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