MBC's newest drama Playful Kiss scored higher ratings in the re-runs of its first and second episodes. The re-runs of the two episodes were broadcast on the 4th, and according to AGB Nielsen Media Research, it received ratings of 4.2% and 6.6%, higher than the original broadcast ratings of 3.5% and 3.7%. The producers of Playful Kiss, Group Eight, stated:

It's true that the drama's ratings are affected by KBS 2TV's Baker King Kim Tak Gu, that has its own ratings of 40%+. ... The success will come after Kim Tak Gu ends on the 16th. ... The re-runs' ratings were higher than the ratings of the drama's actual broadcast. On top of that, the online and overseas reaction weren't bad as well. ... It's safe to expect the ratings to go up in the future.

Meanwhile, MBC is the only broadcaster that has yet to settle pay dispute with HanYeJo (Korean Broadcast, Movie, Performance, and Artists Labor Union) over the non-payment controversy. Consequently, it appears that MBC's dramas, including Playful Kiss, are being affected by the feud.