According to this data, YG's recently debuted Black Pink came out on top as the girl group with the highest brand value for the past month, even surpassing other beloved acts such as IOI and TWICE. The results are not surprising considering that Black Pink are currently immensely popular among the masses, particularly K-Pop fans. The Korea Institute of Corporate Reputation created the brand index by analyzing consumer behavior through weighing various categories such as participation value, media value, communication value, and more.
The data reveal that Black Pink recorded a participation value of 4,038,400, a media value of 225,126, communication value of 3,000,393, and a community value of 204,455, for a total brand value of 7,468,374.
IOI, who came in second place for brand value in the past month, recorded a participation value of 1,973,700, media value of 658,152, communication value of 1,389,168, and a community value of 106,237, resulting in an overall brand value of 4,127,257.
TWICE was third to be ranked in the past month's girl group brand value, recording a combined 3,776,917.
Director Goo Chang Hwan of the Korea Institute of Corporate Reputation stated, "According to the breakdown of our September brand value analysis, Black Pink placed first. Black Pink did not have any recorded data back in July, but with their August 8 album release, they simultaneously entered the iTunes Top Ten in nine foreign countries and ranked first. On August 10, they placed first on the American iTunes chart and on the worldwide chart, in addition to recording first place on QQ Music which is China's biggest music site and won on a music program in the shortest recorded time since their debut. It's also the first time since someone's brand value topped the chart the moment they first emerged in our data."