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Black Pink records higher brand value than TWICE, IOI, G-Friend, and more

By jubilantj   Monday, September 12, 2016   156,892   29,808   111
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The Korea Institute of Corporate Reputation has released the brand value data for K-Pop girl groups, covering a period spanning from August 9 through September 10. 

According to this data, YG's recently debuted Black Pink came out on top as the girl group with the highest brand value for the past month, even surpassing other beloved acts such as IOI and TWICE. The results are not surprising considering that Black Pink are currently immensely popular among the masses, particularly K-Pop fans. The Korea Institute of Corporate Reputation created the brand index by analyzing consumer behavior through weighing various categories such as participation value, media value, communication value, and more. 



SEE ALSO: Black Pink talk about filming their MV for 'Playing with Fire'


The data reveal that Black Pink recorded a participation value of 4,038,400, a media value of 225,126, communication value of 3,000,393, and a community value of 204,455, for a total brand value of 7,468,374. 
 

IOI, who came in second place for brand value in the past month, recorded a participation value of 1,973,700, media value of 658,152, communication value of 1,389,168, and a community value of 106,237, resulting in an overall brand value of 4,127,257. 

TWICE was third to be ranked in the past month's girl group brand value, recording a combined 3,776,917. 




Director Goo Chang Hwan of the Korea Institute of Corporate Reputation stated, "According to the breakdown of our September brand value analysis, Black Pink placed first. Black Pink did not have any recorded data back in July, but with their August 8 album release, they simultaneously entered the iTunes Top Ten in nine foreign countries and ranked first. On August 10, they placed first on the American iTunes chart and on the worldwide chart, in addition to recording first place on QQ Music which is China's biggest music site and won on a music program in the shortest recorded time since their debut. It's also the first time since someone's brand value topped the chart the moment they first emerged in our data." 

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YG_BlackPink Thursday, September 15, 2016

Only BLACKPINK <3

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kpopmonsteryong Wednesday, September 14, 2016

All of them are good groups, KPOP girl groups were a bit boring when 2ne1 and the old SNSD and Wonder Girls (Sunye) disappeared, it's like 10 steps backwards. Then Twice appeared being colorful and all so pretty, I loved their debut song, IOI I loved produce 101 but never got into IOI songs til whatta man. Still, it was still the same style and image only 2016-version, then BlackPink appeared, I never ever wanted to stalk and buy an album ever since Big Bang debuted in 2006, but BlackPink is just all around beautiful, every single one of the girls, I'd like to see and hear and watch, and their styles are to die for. I HATED JENNY and didnt watch That XX because of her (I know..), I seriously was against BlackPink because YG's been hyping them so much it's annoying for 4 years and people don't care anymore. But no words, their music is so good (so far) and the artists are seriously talented.

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YG_BlackPink Wednesday, September 14, 2016

SLAYING SO HARD MY BABIES

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