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SM Entertainment invests in indie label BALJUNSO to help spread non-mainstream music

By starsung   Wednesday, February 26, 2014   20,157   1,504   68

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SM Entertainment acquired shares in company BALJUNSO to launch a subsidiary indie label and expand the globalization of K-Pop's indie scene.


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BALJUNSO was a company originally founded in 1991 by CAN Entertainment's Kang Byung Yong, who discovered talents like Kim Jong Suh, Jang Hye Jin, Park Sang Min, CAN, and more. SM Entertainment has joined hands with Kang Byung Yong to launch a 'BALJUNSO WORLD WIDE PROMOTION' campaign to bring global awareness of K-Pop's diversity with its indie and hip hop music. 


CEO Kang Byung Yong stated, "We are trying to shed new light on and revive the hip hop and band music of non-mainstream music."


"SM Entertainment, which is playing a leading role in the Hallyu culture, has invested in our company for K-Pop's diversity and globalization and as a subsidiary label, we established a firm cooperative relationship for global distribution, marketing, and additional business."


The 'BALJUNSO WORLD WIDE PROMOTION' event will begin in Hongdae on March 8 at 4 PM KST and features performances by seven groups including band HLIN, up and coming hip hop crew Play the Siren, Love and Peace, and 015B's Jang Ho Il project band. The event will also be streamed live on SMTOWN's YouTube channel, Genie, and USTREAM.


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  2. sm entertainment
  3. BALJUNSO

triples4ever2 Wednesday, July 9, 2014

OH MY GOD. ITS KASPER/SERINE FROM WISHTRED TV

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babyblackjack Wednesday, February 26, 2014

Wah! That is so cool. FIGHTING! <3

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kentv Wednesday, February 26, 2014

I hope this is a sign that SM might get interested in promoting Nell more. ;They have a great band there with their partner Woollim that could really be huge overseas with the right marketing.

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aznjen96 Wednesday, February 26, 2014

Wah thats cool. Pretty smart! xD SM is getting closer to their goal to becoming a company like Universal Music, while spreading korean culture

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korea10japan Wednesday, February 26, 2014

K indie is huge is Korea, more than K pop I think, I think this will work out well

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delacrizzle Wednesday, February 26, 2014

smart move SM *nods head*

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bomi94 Wednesday, February 26, 2014

Wow this is really big you knoww K-indie is really something in korea good move SM

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ohsowonderful Wednesday, February 26, 2014

oh I'm excited - I love Korea's indie scene.....Peppertones so far is one of my groups I've discovered : )

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intergalactic_ Wednesday, February 26, 2014

WOW SM really building that empire ......... this is an interesting investment though.

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davinaaaaaaaaaaa Wednesday, February 26, 2014

Hope this works out great for everyone involved ;

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