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SM Entertainment invests in indie label BALJUNSO to help spread non-mainstream music

February 26, 2014 @ 12:00 am
by starsung
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SM Entertainment acquired shares in company BALJUNSO to launch a subsidiary indie label and expand the globalization of K-Pop's indie scene.


SEE ALSO: YG Entertainment announces new YouTube channel 'YG Music'


BALJUNSO was a company originally founded in 1991 by CAN Entertainment's Kang Byung Yong, who discovered talents like Kim Jong Suh, Jang Hye Jin, Park Sang Min, CAN, and more. SM Entertainment has joined hands with Kang Byung Yong to launch a 'BALJUNSO WORLD WIDE PROMOTION' campaign to bring global awareness of K-Pop's diversity with its indie and hip hop music. 


CEO Kang Byung Yong stated, "We are trying to shed new light on and revive the hip hop and band music of non-mainstream music."


"SM Entertainment, which is playing a leading role in the Hallyu culture, has invested in our company for K-Pop's diversity and globalization and as a subsidiary label, we established a firm cooperative relationship for global distribution, marketing, and additional business."


The 'BALJUNSO WORLD WIDE PROMOTION' event will begin in Hongdae on March 8 at 4 PM KST and features performances by seven groups including band HLIN, up and coming hip hop crew Play the Siren, Love and Peace, and 015B's Jang Ho Il project band. The event will also be streamed live on SMTOWN's YouTube channel, Genie, and USTREAM.


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triples4ever2
· Posted July 9, 2014 @ 11:08 pm

OH MY GOD. ITS KASPER/SERINE FROM WISHTRED TV

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babyblackjack
· Posted February 26, 2014 @ 8:07 pm

Wah! That is so cool. FIGHTING! <3

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kentv
· Posted February 26, 2014 @ 7:21 pm

I hope this is a sign that SM might get interested in promoting Nell more.  They have a great band there with their partner Woollim that could really be huge overseas with the right marketing.

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aznjen96
· Posted February 26, 2014 @ 5:48 pm

Wah thats cool. Pretty smart! xD SM is getting closer to their goal to becoming a company like Universal Music, while spreading korean culture

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korea10japan
· Posted February 26, 2014 @ 5:23 pm

K indie is huge is Korea, more than K pop I think, I think this will work out well

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delacrizzle
· Posted February 26, 2014 @ 12:11 pm

smart move SM *nods head*

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bomi94
· Posted February 26, 2014 @ 11:04 am

Wow this is really big you knoww K-indie is really something in korea good move SM

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ohsowonderful
· Posted February 26, 2014 @ 8:15 am

oh I'm excited - I love Korea's indie scene.....Peppertones so far is one of my groups I've discovered : )

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intergalactic-
· Posted February 26, 2014 @ 8:14 am

WOW SM really building that empire ......... this is an interesting investment though.

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davinaaaaaaaaaaa
· Posted February 26, 2014 @ 6:16 am

Hope this works out great for everyone involved 

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roniiieee
· Posted February 26, 2014 @ 4:58 am

might as well buy every nugu company there is. lol SM= Sooman's Monopoly

bomi94
· Posted February 26, 2014 @ 11:07 am
Lol nugu Woollim is not a nugu anymore and you dont have idea of how big and respected is the K-indie in korea
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kyutiemir22
· Posted February 26, 2014 @ 2:17 am

This is so cool. Indie artists will hve the funds and opportunities to showcase their music more with the help of SM and SM will make more money. A win win like the Woollim merger. It makes me happy seeing Tasty in SNSD concerts and at SMtown. Their helping the artist get known without changing their music, it's a great deal. 

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mirr-a
· Posted February 26, 2014 @ 1:35 am

Gosh. Read properly please. 

Anyway, its great that with this, indie bands would be able to expose their style of music to the masses more easily 

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boa578
· Posted February 26, 2014 @ 1:24 am

SM while you're added please invest in some of my fav nugu companies

boa578
· Posted February 26, 2014 @ 1:25 am
*at it
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missjoanne0994
· Posted February 26, 2014 @ 1:17 am

It's an investment, not a takeover. Besides, exposure to indie music will be great for all of us :) Also, some people are saying that as soon as indie musicians becomes popular, they're too mainstream. I don't think indie music is about the amount of popularity a musician has. It's more about the creative process and musical expression from the musician that makes it indie.

nancydp
· Posted February 26, 2014 @ 2:11 am
True, it's not SM pulling it into its inventory but if the label becomes some kind of big name plus SM as back up and starts spreading out, it's not 'indie' because it's not some small fry anymore. It's just rock, alternative, etc.
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goodenough4me
· Posted February 26, 2014 @ 1:11 am

if sm's involved you can't call it non-mainstream or indie music anymore. whatever, more music for us. 

phoenix444
· Posted February 26, 2014 @ 1:21 am
Agreed.
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eordeth
· Posted February 26, 2014 @ 1:11 am

it's about time indie music . . .. hell yeah!!

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eunkai
· Posted February 26, 2014 @ 1:01 am

just when i started to think this was going to be JYP's or YG's year SM comes and takes the spotlight ^^ its gonna be another beautiful year

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kai-larious
· Posted February 26, 2014 @ 12:59 am

SM helping spread Indie music? I don't see the problem here! This is awesome~ :D

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giexo
· Posted February 26, 2014 @ 12:45 am

woah wait.. play the siren has kasper! omg i like her! she's the girl from the seoulistic videos on YT!! she's so funny