On February 4, new virtual idol group SKINZ dropped their explosive pre-release digital single “WHY U MAD.”
The track is a declarative statement that fully unveils the group’s worldview, sound, and unapologetic identity ahead of their first mini-album.
Led by head producer EL CAPITXN, known globally for his work with BTS and numerous chart-topping artists, SKINZ continues to blur the boundaries between virtual artistry and real-world cultural impact.
Serving as both confrontation and manifesto, the track marks the beginning for the group. It channels the attitude of those pushing back against distorted perspectives and prejudice in a society where outward appearances often clash with inner truths.
Built on the raw intensity of rock and punk energy fused with hip-hop rhythms, “WHY U MAD” sonically embodies SKINZ’s core keyword: WILDCORE (Wild + Core). Lyrically, the song delivers a polished yet uncompromising narrative that reflects SKINZ’s unwavering inner core.
The music video highlights a striking conceptual world described as “the same scene, different coordinates.” It offers an immersive and cinematic experience for the viewers.
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