ILLIT unveiled the official music video for their latest track "NOT ME," released on February 6.
In the MV, the members are seen walking through a parking lot while carrying everyday items such as clothes, dolls, coffee, and groceries. Moving between trucks and parked cars, the girls present a natural and unfiltered side of themselves, visually reinforcing the song’s message about identity.
A key part of the track, the repeated lyric “That’s not my name,” stands out as a central theme, emphasizing the idea of rejecting labels and showing one’s true self. The simple yet symbolic setting contrasts with the group’s soft, youthful charm, creating a mood that feels both relatable and emotionally expressive.
Through "NOT ME," ILLIT once again delivers their own distinctive, girlish sensibility, blending a dreamy atmosphere with an honest coming-of-age narrative that resonates with listeners.
SEE ALSO: ILLIT’s 'Magnetic' surpasses 300 million streams on Oricon
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