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Teaser

IVE's 'HEYA' teaser video sparks curiosity with Eastern-inspired imagery

AKP STAFF
Posted by Alec06 Wednesday, April 24, 2024

The teaser video begins with a luminous book titled 'HEYA' unfolding. 

As images from the book capture attention, an Eastern-inspired magical circle comes to life, culminating with the appearance of a tiger reminiscent of folklore, leaving viewers eager to learn more about the concept and lyrics of the title track "HEYA."

The motion teaser for "HEYA," blending Eastern elements with contemporary expression, presents a different style from previous teaser content, heightening anticipation for IVE's new album "IVE SWITCH."

Through "IVE SWITCH," IVE introduces an expanded identity with unique charm, aiming to capture global attention with their radical transformation. The album features a total of six tracks, including the double title songs "HEYA" and "ACCENDIO."

IVE's new album "IVE SWITCH" will be released on various online music platforms on the 29th of this month at 6 p.m. KST.

  1. IVE
10 6,136 Share 71% Upvoted
 
SaulGoodman08
SaulGoodman083,018 pts Wednesday, April 24, 2024 0
Wednesday, April 24, 2024

This teaser sounds amazing I already know all the songs on the album will be great.

8 (+11 / -3)
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pink_oracle
pink_oracle27,113 pts Wednesday, April 24, 2024 2
Wednesday, April 24, 2024

I love everything. I love the way they've sampled No Diggity. I love that the song and MV is based on a legend they wrote about a tiger and the sun. I love the tiger claw point chorography. Love everything.

3 (+3 / -0)
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