Big Hit Labels has dropped a mysterious campaign film asking 'What Do You Believe In?'.

The video begins with ENHYPEN in a row boat as they battle a monster together with teamwork. In the next segments, Seventeen state they believe in setting goals, GFriend say they believe in themselves, NU'EST say they believe in smiling, TXT believe in pineapple pizza, and BTS believe in connection. 

The campaign film then asks the viewer what they believe in. As previously reported, Big Hit Entertainment announced the company's name would be changed to HYBE under the slogan, "We believe in music."

Check out Big Hit Labels' campaign film above, and make sure to turn on the English captions!