CNBC Wednesday 10 July 2019 22:04 CEST
Meet BTS, a seven-member South Korean boy band from Seoul. The band has sold millions of albums and is one of the most-watched artists on YouTube. Not to mention their stadium shows around the globe have quickly sold out. Should BTS maintain their popularity, they could generate $37 billion in economic value for South Korea over the next 10 years.
credit: CNBC@youtube
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This is the culmination of what kpop has been trying to accomplish for the past 20 years and it's interesting how it wasn't one of the "Big 3" (if that term is even applicable anymore because Big Hit is now bigger than all of the big 3 combined) that pulled it off.
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