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Posted by yckim124 AKP STAFF 23 days ago

German ad under fire for showing an Asian woman sniffing on a white man's dirty shirt

Hornbach, a German DIY store chain, is under fire for a 'racist' ad.

The controversial ad starts off with white men getting sweaty and dirty as they do yard work. 

The men then take off their sweaty shirts and toss them to men in lab coats. 


The sweaty shirts get transferred to a factory for packaging.

And ultimately ends up at a vending machine of what seems to be an Asian city. 

An Asian woman eagerly purchases the dirty shirt and inhales it. 

'So riecht der Fruhjahr,' meaning 'How spring smells,' is shown on the screen as the woman continues to sniff the dirty shirt. 

The ad became controversial as the Asian community accused of Hornbach of racism. Koreans, as well as other international viewers, expressed discontent.

Hornbach has denied all racism accusations and asked people to, "View the ad as a discourse on the increasing urbanization and decreasing quality of life in cities."

Hornbach also announced they're taking the issue very seriously and therefore will be holding an 'open dialogue' about the 'how spring smells' ad. The company tweeted, "We want to listen, learn, have an open dialogue and understand the feelings and anger that arose through this advertisement."

The full ad can be viewed in the clip below. 

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Blueblankety 23 days ago 0
23 days ago

It’s not even racist. Considering Germany’s past they are actually very careful not to repeat it.

Let’s be honest Asian commercials are a hundred times more racist than this.



YoungG 23 days ago 0
23 days ago

That's a fucking weird and gross ad.



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