NouerA have made a strong impression in the first week of their comeback promotions.
According to Noua Entertainment on March 16, the group’s third mini album ‘POP IT LIKE’ recorded 240,000 copies in first week sales based on Hanteo Chart data. The achievement marks a career high for NouerA, surpassing the group’s previous release and highlighting their steady growth.
NouerA released ‘POP IT LIKE’ on March 9 and have been actively promoting the album. The group kicked off their comeback stages on Mnet’s ‘M Countdown’ on March 12, followed by performances on KBS2’s ‘Music Bank,’ MBC’s ‘Show! Music Core,’ and SBS’s ‘Inkigayo.’
‘POP IT LIKE’ serves as a spin off album that expands the group’s ongoing storyline of agents carrying out missions, a concept NouerA have maintained since their debut. The album was executive produced by EXO’s Lay, who worked as a global artist and producer to create a unique musical synergy with the group.
The title track “POP IT LIKE” is a bright and upbeat song built on a light hip hop rhythm. Its lyrics convey the passion and energy of youth in a direct and lively way. The choreography was created by the well known dance crew We Dem Boyz, while the music video was produced by SL8, a production team that has worked with several major K pop artists.
The title track has also been gaining global attention. “POP IT LIKE” entered the Douyin challenge chart, entertainment chart, and main chart on the Chinese short form platform, while the music video surpassed 10 million views, proving its strong global popularity.
Notably, the milestone marks NouerA’s first music video to surpass 10 million views since their debut.
SEE MORE: NouerA shares behind the scenes moment with producer Lay of EXO
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