ZO&FRIENDS is back with "Lucky Shop" Pop-up event in Myeongdong, bringing fans another opportunity to get their hands on its adorable character ZOA created in collaboration with G-Dragon.
Digital IP Entertainment company IPX is inviting fans again into the whimsical universe of its character IP ZO&FRIENDS with a new pop-up experience in Seoul's Myeongdong district.
Titled "ZO&FRIENDS Lucky Shop," the event runs from March 12 to 19 at the Line Friends Square Myeongdong store, transforming the retail space into a vibrant environment inspired by the theme of luck.
Inside the pop-up, visitors can explore large-scale character installations, capsule toy machines, and themed displays that bring the ZO&FRIENDS universe to life. The concept extends the characters’ storytelling into a real-world setting, allowing fans to interact with playful objects and immersive visuals centered on symbols of good fortune.
The pop-up also introduces an expanded merchandise lineup, including lifestyle items such as tumblers, cushions, home goods, plush dolls, and collectible art figures. A range of gacha-style random products - including secret keyring dolls and figure keyrings - adds an element of surprise for visitors hoping to discover exclusive collectibles.
Meanwhile, ZO&FRIENDS was first launched in July 2025 as a collaborative character IP created by IPX and G-Dragon. The franchise features characters such as ZOA, an affectionate cloud cat who is constantly moving in slow motion, along with friends including A&NE, AKI, and ZAKI, who together form a whimsical universe built around warmth and emotional connection.
Since then, ZO&FRIENDS has expanded through digital content and collaborations with global brands, including beauty company Rom&nd and tech accessory brand CASETiFY. The character IP has also launched sticker sets on messaging platforms such as KakaoTalk and LINE, further strengthening its presence among fans.
Now, fans get another chance to get their hands on various merch featuring the adorable cat character created by G-Dragon!
SEE ALSO: G-Dragon’s 'Good Day Season 2' confirms second half scheduling plan
SHARE
