BLACKPINK's JENNIE’s “Like JENNIE” has been ranked #1 by the Asia Brand Research Institute in the K-Brand Index “Song of 2025”
Posted by Real-Kpop-News5,229 pts 30 days ago 6,227
On February 10, the Asia Brand Research Institute, announced that Jennie of BLACKPINK's global hit “Like JENNIE” was ranked #1 in the 'Song of 2025' category in the K-brand index 2025, reaffirming her status as the number one soloist.
The K-Brand Index is a data system developed by the Asia Brand Research Institute in cooperation with domestic and foreign researchers, and is being verified by advisory committees in each field, from candidate sampling to index selection. The K-brand index 2025 K-pop music category analyzed 5,111,910 online data from January 1 to January 31, 2026, targeting the top 30 in the Melon Chart TOP100 in 2025.
Ryu Won Sun, head of the Asia Brand Research Center, said, in the K-brand index 2025 K-pop music sector, ‘top picks’ have distinguished the ranking beyond fandom firepower. In this area, Jennie received an overwhelmingly positive public reaction, and her song "Like Jennie" has become a global mega-hit and viral sensation, topping music charts and competing against international artists. Almost all of Korea, including many of the biggest idols from various agencies, has danced to it and shared it on social media at least once. For this and other reasons, we believe that "Like Jennie" is the right choice and deserves to hold the number 1 spot.
The TOP 10 K-Brand Songs of 2025 announced by the Asia Brand Research Institute are:
Jennie's "Like Jennie" is about self-affirmation, individuality, and the undeniable influence of the Korean superstar on music and fashion, proclaiming that she is not someone who can be copied; it is an empowering anthem that celebrates her own style, positioning her as a trendsetter and not a follower, even defying criticism and comparisons, as shown in its lyrics and viral music video.
Congratulations to BLACKPINK's JENNIE for this new recognition!
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