ENHYPEN delivered meaningful results through a blood donation promotion carried out in collaboration with the Korean Red Cross.
From January 16 to 25, ENHYPEN is running a blood donation campaign in Seoul to commemorate the release of their 7th mini album 'THE SIN : VANISH.' Participants who complete blood donations, either whole blood or platelets, receive special commemorative gifts. The campaign is available at blood donation centers in Sinchon, Gangnam, and Seongsu, as well as at mobile blood donation buses.
The campaign is part of a memorandum of understanding signed between Belift Lab and the Korean Red Cross to promote a culture of sharing. ENHYPEN participated as the first artist under the partnership.
On the first day of the campaign, on January 16, a total of 406 people participated. This figure marks a 267% increase compared to the average daily number of blood donors. Each participating center also recorded the highest single-day turnout since its opening. The number of first-time blood donors from January 16 to 20 also rose sharply, increasing by 19.6 times compared to the same period the previous week. During that time, a total of 588 people joined the donation campaign.
ENHYPEN expanded the vampire motif from their album narrative into the campaign, putting the value of sharing into action beyond music. The group also drew voluntary participation from their fandom, ENGENE.
Meanwhile, ENHYPEN will hold special screenings of their new release titled 'VAMPIRE IS COMING' on January 30 and 31, as well as February 14, in cities including Seoul, Hong Kong, and Tokyo.
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