BLACKPINK’s Jennie is drawing widespread attention for her appearance in a new 2026 campaign by Chanel, showcasing her sophisticated charm in the new Chanel Coco Crush jewelry collection.
For the upcoming season, Chanel stays true to its established identity while unveiling an evolved lineup of designs, including short necklaces, chokers, and rings. Through these new pieces, the collection expands its expressive range and presents a more refined interpretation of modern fine jewelry.
The newly released campaign video is inspired by the game of hide-and-seek, offering a fresh take on the emotional depth created through encounters and discoveries. Set against the backdrop of a legendary hotel, the space is transformed into an exclusive playground where every corner holds a secret, amplifying the allure unique to fine jewelry.
In the campaign, Jennie takes on the role of the seeker, while Gracie Abrams cleverly evades her. The two move through discreet corridors and hidden spaces, tracking each other’s movements and creating fantastical moments where chance encounters and excitement intertwine.
Notably, Gracie Abrams was selected as the brand’s new muse and joins the campaign for the first time through this project.
Directed by Gordon Von Steiner, the campaign also features a diverse lineup of models, including Mona Tougaard, Lulu Tenney, Mathilda Gvarliani, Akon Changkou, and Qun Ye.
Each participant brings their own personality and emotional nuance, delicately capturing the joy of discovery and the lasting impression of unexpected meetings.
Meanwhile, Jennie is currently holding her first photography exhibition, 'JENNIE PHOTO EXHIBITION ‘J2NNI5,’ at Uspace in Jongno, Seoul, through January 29.
She is also set to appear in MBC’s new variety show 'The Secret Friends Club,' which premieres on February 1, marking her return to television with a fresh entertainment project.
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