ENA’s new seller survival program, 'Super Seller: Incentive Game,' has finally unveiled its lineup.
Premiering on November 14, 'Super Seller' is a real survival competition where success is determined solely by sales—no judges, no evaluations, just revenue.
The first episode will introduce 40 sellers entering an all-out sales war. Industry heavyweights such as “Home Shopping Queen with 3 trillion KRW (2.04 billion USD) in cumulative sales," Sra Sim from Company C, mobile commerce legend Seo Kyung Hwan—who once recorded 11.1 billion KRW (7.6 million USD) in a single hour—and 28-year veteran show host Lee Chang Woo are set to kick off the competition with major impact.
Not only are industry veterans gaining traction, but the newcomers are garnering as much attention. Even before the premiere, former flight attendant Kim Ji Yoon—better known as BLACKPINK Jisoo’s older sister and an influencer with 550,000 followers—sparked excitement. Her mere appearance unsettled the room, prompting other sellers to murmur, “We should be able to take someone like her down,” and “If we’re going to fight, we’d better stick together.”
Kim Ji Yoon had already gained attention when the channel released teasers introducing the 40 contestants earlier this year. Ji Yoon has gained attention for her striking visuals and has built an influencer career with more than 500,000 followers on social media.
A lineup of top-tier influencers joining with full confidence in their selling skills further intensified the atmosphere. Appearing are “1.71 million mega YouTuber” Malwang, engineering graduate and creator Kim Ddolddol, fashion YouTuber KangtheStylist, and influencer Jihani, who is often compared to Jang Won Young—all ready to ignite a fierce sales battle.
Participants who have already reached the pinnacle in their main careers are also stepping into the seller arena. Among them are Korea’s representative magician Choi Hyun Woo, former baseball player Yoo Hee Kwan, and former national short-track skater Kwak Yoon Gi. With this unusually bold lineup poised to shake up the seller ecosystem, celebrity sellers are entering the mix to create an even more formidable roster.
Actress Yoon So Yi, who previously ran a jokbal restaurant, singer Shin Sung, with experience in appliance sales, and entertainer Narsha—who has been active across various live commerce platforms—are set to introduce their own unpredictable variables.
Myung Seo Hyun, wife of former soccer player Jung Dae Sae, and Jo Yoo Ri, spouse of comedian Kim Jae Woo, are shedding the label of “celebrity wives” to compete as sellers. Former LPG member and show host Lee Semi is also joining, armed with the determination that “sales reflect character,” supported by her husband, musical actor Min Woo Hyuk.
Offline sales experts are also entering the fray, including 'I Am Solo' Season 10 participant Kim Jang Nyeon—known as “The Throne,” “Benz Queen” Kim Jung Won, who boasts more than 1,700 Mercedes-Benz sales, and Kim Jong Oh, the “Haein look-alike fishcake shop owner” with 40 million viral views. Kim Jang Nyeon in particular exposed his true salesman instincts immediately, shaking hands with everyone upon arrival and launching into business discussions the moment he sat down.
As soon as all 40 contestants were seated, the first-round mission was revealed. Even Simsra—who has hosted over 8,000 live broadcasts—was stunned, calling it “a real war with no blood or tears.” The shocking mission that rattled every contestant, and the battle for the grand prize of 300 million KRW (204,123 USD) plus incentives, will be revealed on 'Super Seller: Incentive' Game airing on November 14 at 10:30 PM KST.
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