ENA is set to launch a brand-new survival show where influencers compete to sell products, and the lineup has already sparked major buzz online.
The channel released teasers introducing the 40 contestants, among whom is Kim Ji Yoon, who is best known as BLACKPINK Jisoo's older sister. Ji Yoon has gained attention for her striking visuals and has built an influencer career with more than 500,000 followers on social media.
With her younger sister Jisoo achieving worldwide success as part of BLACKPINK, Ji Yoon’s decision to appear on the show has become a hot topic among K-pop fans and netizens.
While some admire her beauty and youthful looks, many are criticizing her for allegedly relying on her sister’s fame to grow her influence. Some fans also expressed concern that Ji Yoon’s appearance on a competitive program could potentially have a negative impact on Jisoo’s public image.
Korean netizens commented:
"She’s 35 or 36 and already has two sons, but she looks super young. Still, with BLACKPINK’s reputation, it would help her sister more if she stayed quiet. Jisoo isn’t in just any group. She’s in BLACKPINK, the world’s top girl group. I don’t understand why she’s going on shows like this."
"Isn’t it enough that their siblings are already making huge money? They could live comfortably without doing anything, but everyone seems desperate to grab attention. Either appearing on shows or starting businesses with their sibling’s name attached."
"I wish she would change up her styling… it looks outdated, and the camera filter is so obvious."
"Her TikTok livestreams are a bit cringe, especially when she plays BLACKPINK songs."
"She talks just like Jisoo, but her voice is better."
"She’s married, so why is she acting like this?"
"Influencers know it’s easier to make money off gullible fans than to work a normal job. Since she’s a celebrity’s family, there are plenty of sycophants who’ll follow her."
"On Instagram, she comes across as an attention-seeker trying to copy celebrity vibes. She seems like she wants to ride on Jisoo’s fame and act like a top star. She was even once called the ‘Han Hyo Joo of Gunpo’ on TV."
"Rosé’s sister lives so quietly, though."
"Does she have a case of celebrity syndrome… why not just live quietly?"
"To be honest, I thought she would eventually use her sister’s fame to appear on TV. I’m sure Rosé’s sister also got plenty of offers."
"She’s already a mom of elementary school kids. She must’ve married really young."
"She’s gorgeous and probably wanted to be famous herself, but she married young and had kids. It’s kind of sad… I hope she does well, though, even if it’s just as Jisoo’s sister."
"Why is a married woman with kids doing this? Sigh…"
"Rosé’s older sister lives very quietly."
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