On October 30, Jung Ji Woo, the younger sister of BTS member j-hope, announced on her social media that she would be closing her clothing brand, charmeeze. She wrote, “I have some heavy news to share. Due to the rapidly changing market trends and the practical challenges of running a brand, there have been countless trials and errors. After much consideration, I have decided that now is the time to conclude the journey of charmeeze.”
Jung Ji Woo reflected on her brand’s significance, stating, “charmeeze has been a brand I have sincerely managed for over two years, encompassing my ten years of experience and personal taste in fashion. Communicating through clothing and showcasing various styles over this time has been incredibly meaningful to me. Making this decision was by no means easy, as it carries a mix of emotions and a deep sense of regret.”
She also expressed her gratitude to her supporters, saying, “Above all, I could continually challenge myself without fear thanks to the customers who have supported and walked alongside me in the fashion industry over the past decade.”
Looking ahead, Jung Ji Woo shared her plans for the future: “Now, as I close this chapter, I want to take more time to reflect on how I can move forward as a brand director and creator in a better and more sustainable way. I hope you will continue to follow my next journey.”
Jung Ji Woo, affiliated with CUBE ENTERTAINMENT, is active as a model, entrepreneur, and influencer. She has appeared on MBC’s 'I Live Alone' in a segment featuring J-Hope and starred in the Netflix series 'The Influencer.'
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