Actor Lee Chae Min has gained significant attention thanks to the drama ‘Bon Appétit, Your Majesty’.
According to a big data analysis released by the Korea Corporate Reputation Research Institute on October 7, 2025 (KST), Lee Chae Min ranked first in brand reputation among Korean drama actors, followed by Song Seung Heon in second and Lee Young Ae in third. Co-star YoonA, who also appeared in ‘Bon Appétit, Your Majesty’, placed sixth.
The institute analyzed brand big data for 100 actors appearing in dramas aired between September 7 and October 7, 2025, totaling 101,266,718 data points. Factors such as consumer engagement, media coverage, online interactions, and community activity were measured and converted into a brand reputation index. Compared to September, the overall data volume increased.
The top 30 actors in October 2025 were: Lee Chae Min, Song Seung Heon, Lee Young Ae, Shin Ye Eun, Jun Ji Hyun, Lim Yoon Ah(YoonA), Jang Dong Yoon, Uhm Jung Hwa, Go Hyun Jung, Kim Da Mi, Heo Nam Joon, Kim Young Kwang, Kang Dong Won, Kang Han Na, Kim Go Eun, Lee El, Kim Gun Woo, Lee Re, Park Ji Hyun, Han Seok Kyu, Yoon Seo Ah, Jung Il Woo, Lee Ha Nui, Ma Dong Seok, Kim Bo Ra, Bang Hyo Rin, Choi Gwi Hwa, Jung In Sun, Yoon Hyun Min, and Rowoon.
According to Gu Chang Hwan, head of the research institute, “Lee Chae Min ranked first in the October brand reputation analysis. The actor showed strong results in big data link analysis with keywords such as ‘passionate performance,’ ‘reinvention,’ and ‘versatile.’ Keyword analysis also highlighted ‘Bon Appétit, Your Majesty,’ ‘Lee Heon,’ and ‘irreplaceable actor.’ Positive sentiment accounted for 93.75%.”
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