The 2025 MTV Video Music Awards took place on Sunday, September 7, local time, bringing together some of the biggest stars in the music industry. Among them, BLACKPINK's Rosé shimmied her way into the front row as one of the crowd favorites, taking home the “Song of the Year” award, one of the ceremony's top prizes, for her hit song "APT."
This moment marked the first time for a First K-pop Artist to win this award.
After receiving the prize from Paris Hilton, Rosé steadied herself in front of the mic and gave a speech that went viral on social media and touched the hearts of many. She said, "I feel like this is a really big moment for myself and a lot of other people. Thank you so much, Bruno, i can’t believe this. I’m gonna call you after, thank you so much for believing in me.”
Taking in the moment to talk about her journey so far, she added: “Someone asked me the other day what my fear in life was and I was quite shocked at my own response. I had no idea how deeply personal this journey had been for me. I told them I feared that somewhere along this journey of pursuing my dreams I might hit a wall and disappoint my 16-year-old self who grew up always an oddball among society, who wished someday she could be herself and pursue her dreams like anyone else I saw on television.”
She went on to dedicate the award to her 16-year-old self, who dreamed, and to all those who have watched and supported her growth. Rosé thanked her team, her label, and fellow BLACKPINK members, as well as her dedicated fans, for believing in her. Finally, she took the time to express gratitude to herself for holding on, “As my therapist tells me to do every day, I’d like to thank myself for not giving up even in the toughest of times.”
This beautiful celebratory speech has been named by Vogue Singapore as one of the best moments of the 2025 VMAs, placing it alongside Sabrina Carpenter's performance, Busta Rhymes' tribute to Ananda Lewis, and more.
The emotional yet powerful speech reminds the audience and readers of this article of the importance of mental health and the need to value ourselves every day.