Singer Sung Si Kyung’s premium makgeolli (traditional Korean rice wine) brand Kyung has introduced its newest product, ‘Kyung Takju Rosé 12,’ through an exclusive pop-up at Lotte Department Store Jamsil, running from September 12 to October 2.
The Rosé edition stands out with its natural pink color, created by fermenting Korean red rice. It adds a vibrant look to the smooth, clean flavor of the original ‘Kyung Takju 12,’ without any artificial coloring or additives.
At the ‘Kyung Takju Secret Gathering’ pop-up, fans can be the first to purchase the new drink, along with the original version and a specially designed branded glass. Visitors can also try a limited cocktail called ‘Blooming Rosé,’ which blends the two varieties for a unique flavor experience.
Since its debut in 2023, ‘Kyung Takju 12’ has consistently sold out thanks to its deep and refined taste. With the Rosé 12 now unveiled, anticipation is high—especially ahead of the Chuseok holiday, when it is expected to become a sought-after gift.
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