K-pop powerhouse SEVENTEEN is set to bring SEVENTEEN THE CITY back to Los Angeles for the first time in a year — this time with an expanded lineup of programs and deeper collaborations with global companies and local institutions. The event will run from October 11 to 19 (local time), surrounding the group’s 'SEVENTEEN WORLD TOUR [NEW_] IN U.S.' concerts at BMO Stadium on October 16–17.
According to PLEDIS Entertainment, this year’s SEVENTEEN THE CITY LA will feature various activations across the city, including:
- Airbnb Original Experiences with K-pop dance and beauty workshops
- DJ parties and pre-show celebrations at local clubs
- Pop-up stores with exclusive merch drops
- F&B collaborations with trendy LA eateries
- Immersive installations at public landmarks
SEVENTEEN X Airbnb: From Seoul to LA
In partnership with Airbnb, SEVENTEEN expands its experiential offerings, following the group’s successful “Original Experience” in Seoul. LA fans can now enjoy:
- K-pop choreography and styling classes
- Localized programs such as ceramic painting, cake decorating, T-shirt DIY, remix DJing, and even recording studio sessions — all reinterpreted through SEVENTEEN themes
On October 15, a pre-concert DJ party featuring SEVENTEEN’s discography will take place at a popular club in Koreatown, building hype for the group’s stadium shows.
Painting the City SEVENTEEN Pink
From Santa Monica Pier’s iconic Ferris wheel lighting up in SEVENTEEN’s rose quartz and serenity colors to a sing-along party at Universal Studios Hollywood (Oct 14, 4 PM), the group will mark its presence on LA’s urban landscape.
SEVENTEEN-themed visuals will also be featured on 157 digital screens and billboards across 55 Metro stations, while Waymo will distribute discount coupons to fans using the ride-hailing service.
Pop-up Stores and Merch Drops
Back by popular demand, this year’s pop-ups expand in both scale and concept:
- A special edition store, SEVENTEEN ON COMPLEX, will open in partnership with trendsetting brand Complex, showcasing music, fashion, and street culture
- A Hanok-inspired pop-up in Koreatown will offer official merch, photo zones, and themed fan goods
Tasty Collabs Across the City
Several F&B brands will launch SEVENTEEN collaboration menus and giveaways during the event, including:
- Old Ferry Donut, Ahgassi Gopchang, It’s Boba Time, Baekjeong, Wanderlust Creamery, and Melo Melo
PLEDIS Entertainment commented,
“Thanks to SEVENTEEN’s massive global influence, SEVENTEEN THE CITY is returning to the U.S. with an even more exciting lineup. We hope fans enjoy not only the performances but also the unique opportunity to connect with the local community through SEVENTEEN’s immersive city-wide experiences.”
Tour Continues Beyond LA
Following their LA stop, SEVENTEEN will continue their U.S. tour with performances at:
- Tacoma Dome, WA (Oct 11)
- Moody Center, Austin (Oct 21–22)
- Amerant Bank Arena, Sunrise (Oct 26–27)
- Capital One Arena, Washington D.C. (Oct 29–30)
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