NewJeans has now reportedly lost yet another brand ambassadorship; meanwhile, their legal battle is ongoing and the group itself is still on indefinite hiatus.
In July of 2024, NewJeans made headlines as they were appointed the 'Honorary Ambassadors of Korean Tourism,' in partnership with the South Korean government's Culture Ministry and the Korea Tourism Organization. In this prestigious position, NewJeans' purpose was to encourage more young people to visit Korea, and "showcase the various charms of Korea." Even in the midst of the ongoing conflict with their company, NewJeans promised to take on the position "with a joyful heart."
However, netizens now suspect that NewJeans' tourism ambassadorship has been quietly replaced with another prominent idol. Recent photos showed the official airport ambassadorship posters of NewJeans being covered up with new posters, this time featuring IU.
Though IU's designation as new tourism ambassador has not yet been announced, it may be officially revealed sometime this month.
Netizens are now sharing their reactions to the surprising photos, with many debating whether IU or NewJeans is a better fit for the position.
"This really hurts to see"
"They're losing all their brand deals, I feel bad for ADOR"
"IU is better"
"IU is the best star our country has. NewJeans is not on the same level as her"
"NewJeans is over"
"Why would they choose to keep NewJeans, when it means they'd have to worry that the contract would not be kept? The group doesn't even know the basics of contracts"
"They're being replaced with IU ㅋㅋ? ;;;;"
"They had to replace NewJeans because the group isn't even active anymore"
"It's just greedy to remove NewJeans' advertisement like this"
"I really hope NewJeans wins their case..."
"They only changed it from the previous ambassadors BLACKPINK after a really long time, but this time they changed it so quickly..."
"IU is really... not right for this..."
"It really seems like ADOR is the biggest victim in all this"
"It's not NewJeans' fault, HYBE is the one preventing them from doing independent activities and renewing contracts like this"
"Wouldn't BTS be a better choice for this than IU? Or are they too expensive lol? They're all out of the military now so it would be nice to see them in this position"
"One mistake NewJeans made was having the arrogance to think that no one could replace them. But the truth of life is that there will always be someone who can replace you"
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