Beer company Asahi Super Dry taps BLACKPINK as their new Brand Ambassador

Japanese beer brand Asahi Super Dry has officially named K-pop sensation and global superstar BLACKPINK as its newest ambassador, marking the first time all members of the group have been named ambassadors for a beer brand.

Under the campaign slogan "BLACKPINK in your Dry", Asahi Super Dry and BLACKPINK join forces to highlight the beer’s iconic crisp and refreshing taste profile while paying homage to the group’s iconic phrase. This historic partnership will be strategically launched in key East Asian markets, starting with Japan, then mainland China, South Korea, Taiwan, Hong Kong, and Mongolia.

The campaign will come to life with unique, market-specific activations, in addition to large-scale promotions and billboards in major cities, which will amplify the brand message across all touchpoints. Another detail that excited fans is that limited-edition Super Dry products featuring original BLACKPINK designs will be released, and promotional initiatives will be launched across the region, giving consumers the chance to win branded merchandise, such as an exclusive "Asahi Super Dry x BLACKPINK Original Ice-Cold Tumbler".

Known for their trailblazing performances and electrifying global presence, BLACKPINK perfectly embodies the brand’s spirit, one that dares to go beyond the expected. Through this partnership, the group’s dynamic personalities and fearless creativity, which have captivated millions of fans worldwide, will infuse the brand with fresh, powerful energy and will play a key role in strengthening brand positioning and expanding brand awareness.