Italian luxury brand Gucci has announced Stray Kids member Lee Know as its newest global brand ambassador.
Since debuting with Stray Kids in 2018, Lee Know has been active not only as a performer but also as a songwriter and composer, steadily building his career as an artist. Known for his refined style and distinctive visuals, he has consistently showcased Gucci looks in his own unique way through various photoshoots and public appearances.
He also attended the Gucci 2025 Cruise Collection show in London this past May, further solidifying his connection with the brand.
Gucci shared, “We look forward to the energy of Lee Know, who embodies both artistry and individuality, bringing new inspiration to the brand.”
Lee Know expressed his excitement, saying, “I believe Gucci is a brand that presents a creative and contemporary vision while seamlessly connecting the past and present. It’s an honor to join this creative journey.”
Going forward, Lee Know will participate in a variety of global projects as Gucci’s global brand ambassador.
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