Kim Woo Bin named new face of SHABUALLDAY, replacing Kim Soo Hyun
South Korean restaurant franchise SHABUALLDAY has officially appointed actor Kim Woo Bin as its new brand ambassador, replacing Kim Soo Hyun. The announcement, made on June 2, was accompanied by promotional images featuring Kim Woo Bin across the brand's official website and social media channels.
Why the switch from Kim Soo Hyun?
The decision to remove Kim Soo Hyun comes in the wake of public scrutiny over his past relationship with the late actress Kim Sae Ron. SHABUALLDAY had signed Kim Soo Hyun as their first official model back in July of the previous year, but the controversy led to the termination of his contract. The company has since sought a fresh face to restore public confidence and brand reputation.
Netizens react positively
The casting of Kim Woo Bin has received overwhelmingly favorable reactions online. On major forums like TheQoo, Korean netizens shared their support for the brand's decision:
- "Woobinie suits it."
- "Wow he suits it."
- "This is a way better model, they did well."
- "Good."
- "He suits it, I'm finally going to go eat after so long."
- "Oh he suits it, he looks way healthier, I'll go eat there too."
- "Much much better."
- "Finally at peace."
- "He's way better than that guy before."
Brand image on the rise?
The overwhelmingly positive feedback suggests that SHABUALLDAY's appointment of Kim Woo Bin is resonating well with the public. The move may help the franchise recover from recent image setbacks and attract renewed consumer interest.
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