On May 13, various media reports confirmed that actress Shin Se Kyung would appear in BTS Jin's music video "Don't Say You Love Me," the title track to his upcoming solo album 'ECHO.'
At midnight, Jin revealed the music video poster for the title track on the group's official social media accounts. The posters feature silhouettes of two lovers with palpable tension between them. The posters also displayed phrases that hint at the distance between the two and a scene of a once radiant moment together.
"Don't Say You Love Me" is a pop track characterized by a simple sound and restrained composition, creating a melancholic atmosphere. Jin conveys the complex emotions of love being both a comfort and a source of pain with his calm, expressive voice. The music video, produced in a dramatized format, features actress Shin Se Kyung as the female lead.
Meanwhile, 'ECHO,' set for release at 1 PM on May 16, is an album that illustrates how various moments in life spread out like different kinds of “echoes.” The album will include seven tracks across various genres based on band sounds, including the title track “Don’t Say You Love Me.”
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