Jiyu, a member of the girl group KiiiKiii, has been selected as the Korean model for a global makeup brand, marking her official debut as a solo model.

In the newly released product pictorial, Jiyu shows off a playful short haircut and choppy bangs that highlight her unique charm. Using the brand’s new makeup palette, she creates a variety of colorful looks, exuding a quirky yet chic vibe. With her captivating presence, Jiyu is expected to generate strong synergy with the brand and win the hearts of both fans and consumers.

As the leader of KiiiKiii, Jiyu first made a strong impression with her striking short-hair visual in the music video for the group’s debut track “I DO ME.” She quickly earned nicknames like “the girl with the bob” and “short-hair fairy,” making her mark through various content and music show appearances. 

With her dreamy, delicate vocals and powerful rap skills, she continues to prove her versatility as a true all-rounder, commanding attention on every stage.

Meanwhile, KiiiKiii has been recognized for their distinctive sound and visuals with their debut song “I DO ME.” The group recently earned their first music show win on MBC’s 'Show! Music Core' on May 5. Following the conclusion of their album promotions, KiiiKiii has been actively performing at university festivals across Korea, showcasing their vibrant stage presence.