Actors Go Yoon Jung and Cha Eun Woo captivate audiences with their undeniable chemistry and cinematic visuals in a newly released campaign. This marks their first advertisement together.
Directed by renowned filmmaker Yoo Kwang Hong, who is celebrated for his refined aesthetic and emotional storytelling, the campaign captures the distinct charm and harmony between the two stars, evoking the feeling of a romantic movie scene.
The concept focuses on the keyword "name," exploring the emotional meaning behind calling someone by their name. The film reflects on the moment when vague feelings turn into something more profound, portraying the instant two hearts connect. The quiet yet powerful eye contact shared by the actors evokes a range of interpretations and emotions from viewers.
To convey the soft and minimal tone of a French mood, the production used a 16mm film camera. This choice brings a unique texture and sentiment that is difficult to replicate with digital visuals. The result is a short film that feels lyrical, warm, and emotionally resonant.
The campaign film will be released on May 13 at 10 AM on the Marithé et François Girbaud YouTube channel in both 15-second and 30-second versions. It will also appear on various platforms including TV commercials, Netflix, public displays along Dosan-daero, subway stations, and Korean Air in-flight entertainment.
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