According to the Korea Brand Reputation Index on May 17 KST, Big Bang's G-Dragon is once again the #1 male K-Pop idol in terms of brand value for the third consecutive month in 2025. 

From April 17 through May 17 KST, the Korea Brand Reputation Index analyzed big data of 755 individual male K-Pop idols in areas including consumer participation, media activity, communication, community activity, etc. The analysis found G-Dragon to be the male K-Pop idol with the highest brand engagement, earning a total of 4,679,825 points for the month of May. BTS member Jin, who came in 2nd place, earned 4,419,595 points, while ASTRO member Cha Eun Woo, who took up 3rd place, earned 4,343,362 points total. 

Here are the top 30 individual male K-Pop idols in terms of brand value rankings for the month of May: Big Bang's G-Dragon, BTS's Jin, ASTRO's Cha Eun Woo, BTS's Jimin, BTS's Jungkook, Park Ji Hoon, BTS's V, BTS's SUGA, Kang Daniel, Highlight's Doojoon, BTS's j-hope, RIIZE's Wonbin, Super Junior's Heechul, ZEROBASEONE's Sung Hanbin, Highlight's Yoseob, BTS's RM, Hwang Min Hyun, EXO's Baekhyun, SHINee's Key, Highlight's Kikwang, RIIZE's Sohee, Super Junior's Kyuhyun, The Boyz's Juyeon, Seventeen's Jun, Big Bang's Taeyang, RIIZE's Sungchan, EXO's Kai, Big Bang's Daesung, ATEEZ's San, and SHINee's Taemin. 

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